Maldives Showcases Luxury Tourism at ILTM Cannes 2024

The Maldives Marketing and Public Relations Corporation (MMPRC), under the brand Visit Maldives, is spotlighting the Maldives' exceptional luxury offerings at the flagship International Luxury Travel Market (ILTM) Cannes 2024. The prestigious event is taking place from December 2 to December 5, 2024, at the Palais des Festivals et des Congrès, beginning with the highly anticipated Global Forum on its opening day.

Joining Visit Maldives at the event are 12 representatives from seven prominent Maldivian hospitality brands, including Alila Kothaifaru Maldives, Amilla Fushi, Bliss Maldives Pvt Ltd, Finolhu Baa Atoll Maldives, JA Manafaru, The Nautilus Maldives, and Villa Resorts.

ILTM Cannes is a leading global platform for the luxury travel industry, attracting key stakeholders such as travel advisors and premium travel brands. The event enables participants to engage in exclusive business meetings, educational sessions, and networking activities with prominent players in the French and international luxury travel sectors.

Renowned as the pinnacle of luxury destinations, the Maldives continues to captivate affluent travelers with its stunning natural beauty and unparalleled experiences. MMPRC’s participation at ILTM Cannes aims to reinforce the Maldives' reputation as a premier luxury travel destination and highlight the unique, world-class experiences it offers in its "Sunny Side of Life."

At the Maldives' stand, visitors are treated to vibrant displays showcasing opulent resorts, bespoke liveaboard adventures, and the islands’ pristine environment. Luxury travel buyers can engage in tailored one-on-one meetings with Maldivian industry partners to gain deeper insights into the destination's premium offerings.

France, a vital market for the Maldives, ranks as the seventh-largest source of tourists to the islands. By October 2024, 1,664,648 French travelers had visited the Maldives, reflecting strong demand for its luxurious travel experiences. Participating in ILTM Cannes is part of MMPRC’s broader strategy to solidify the Maldives' position in the French market and attract even more discerning travelers. Additional 2024 initiatives targeting this market include the Discover Maldives Webinar Series and other curated campaigns.

The Maldives' global appeal was further underscored by its recognition at the 2024 World Travel Awards, where it won World’s Leading Destination for the fifth consecutive year and, for the first time, World’s Leading Green Destination. These accolades affirm the Maldives' status as an idyllic paradise that continues to set benchmarks in sustainable and luxury tourism.

With its participation in ILTM Cannes 2024 and ongoing strategic efforts, Visit Maldives remains dedicated to elevating the Maldives' luxury tourism sector and strengthening its appeal among global travelers.